We started as STR Consulting. The name was literal: short-term rentals, consulted on. It described the industry we serve but not the work we actually do, and as the team and the client book grew, the gap between the name and the practice kept widening.
So we renamed the company around the metric that sits at the center of everything we do: pace.
Why pace
Pace is how a revenue manager reads a calendar. Not how full it is today, but how it is filling against where it should be, for this date, at this distance out, in this market. Every meaningful revenue decision starts with that read. Hold the rate or move it. Open the stay length or tighten it. Run the promotion or wait. Get the pace read right and the rest of the playbook has a foundation. Get it wrong and every action is a guess.
That is the discipline we built the company on, and it deserved to be on the front door.
What changes and what does not
The name, the site, and the brand are new. The team, the clients, and the work are not. Same revenue managers, same engagements, same daily execution inside the pricing tools our clients already use. STR Consulting engagements continue uninterrupted under the Pacer name.
The new name also makes room for what comes next: the data infrastructure and software we are building underneath the service. Consulting firms advise. Pacer owns outcomes.