GEO Readiness Audit
Is your booking site invisible to AI search?
When a traveler asks ChatGPT or Perplexity where to stay, it cites the sites it can read. Run a free scan and see how your direct booking site scores.
Why this matters now
AI search is the new front desk.
The engines travelers use to plan trips read text and structured data. Your direct site likely gives them neither.
Travelers are asking AI where to stay
ChatGPT, Perplexity, Claude, and Google AI Overviews now answer trip-planning questions directly. When they recommend a place to stay, they cite the sources they can read. Most direct booking sites are not among them.
OTAs are pre-indexed. You are not.
Airbnb, Vrbo, and Booking.com are crawled and structured at scale, so AI engines cite their listings by default. Your direct site has the inventory and better margins, but the engines cannot see it.
The signals are mechanical, and most sites miss them
AI visibility is not a mystery. It comes down to a handful of files and markup decisions. The gap is that almost no independent operator has put them in place yet. That window is the opportunity.
What the scan checks
Six signals AI crawlers read.
We read your site the same way an AI crawler does, then score each category. Here is what counts.
llms.txt
The file AI crawlers read first. It tells ChatGPT, Perplexity, and Claude what you are, which markets you cover, and where your key pages live. Most direct booking sites do not have one.
Schema.org markup
Structured data that identifies you as a lodging source. LodgingBusiness sitewide, VacationRental on each listing. Without it, engines cannot tell your site apart from a blog.
Sitemap and freshness
A valid sitemap.xml with recent lastmod dates so crawlers find and re-index every listing instead of guessing your URL structure.
Meta quality
Title and description length and uniqueness on your key pages. This is the text engines lift when they summarize you in an answer.
Crawlability
Whether robots.txt welcomes AI crawlers (GPTBot, PerplexityBot, ClaudeBot, Google-Extended) and that no page is accidentally set to noindex.
AI-friendly content
FAQ schema and structured property descriptions. Answer-first content is what generative engines quote directly back to travelers.
How it works
Three steps. Ten seconds.
01
Submit your URL
Drop in your direct booking site. No account, no credit card.
02
We scan in seconds
We read your homepage, llms.txt, robots.txt, and sitemap the same way an AI crawler would.
03
Get your score and fixes
An instant 0 to 100 readiness score, a category breakdown, and your top fixes. Full report by email.
The other half of your AI visibility stack
Your site is one layer. Your photos are the other.
GEO Audit grades your website. Pacer Captions makes your listing photos readable by the same AI engines. Together they cover how AI search sees your inventory.
FAQ
The honest answers.
GEO stands for Generative Engine Optimization, the practice of making a site readable and citable by AI search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. The audit scans your direct booking site for the specific signals those engines look for and scores how visible you are.
Usually under ten seconds. We read your homepage plus your llms.txt, robots.txt, and sitemap, then score the result against six categories.
Yes. The instant scan and your readiness score are free, no credit card. We email you the full report. Paid tiers that write the fixes for you are coming, but the scan stays free.
Your site URL and, if you want the full report, your email. We only read publicly available pages on the URL you submit. We do not crawl competitors or sell your data. See our privacy policy.
Ninety or above is an A and means your site is genuinely AI-ready. Most independent operator sites land in the D to F range today because llms.txt and lodging schema are still rare. A low score is normal and fixable.
No. The audit reads your public website, not your PMS. It works regardless of whether you run Guesty, Hostaway, Track, Streamline, Hospitable, or anything else. Your pricing tools are not involved.
That is the done-for-you path. Pacer can draft your llms.txt and install the schema markup so your inventory shows up in AI answers. The scan tells you where you stand first. Reach out from your report and we will scope it.
Traditional SEO audits grade you for Google's blue links. This grades you for the AI engines that increasingly answer before anyone clicks a link. The signals overlap but the priorities are different, and AI visibility is where independent operators are most exposed right now.
See where you stand
Find out if AI search can see you.
One URL. Ten seconds. A real readiness score and the fixes that move it.