About Pacer
The playbook that wins at enterprise scale, packaged for the rest of the market.
Pacer was founded by Jon Latorre, formerly the revenue leader at Vacasa, the largest short-term rental operator in the country. He spent years inside one of the industry’s biggest growth runs and saw the same thing across every market. The systematic revenue work that compounds at enterprise scale is exactly what mid-market operators leave on the table every year, because nobody had packaged it for them.
Pacer is that packaging. Proprietary data, AI, and dedicated revenue managers running the full revenue stack on top of the pricing tools operators already use. For property managers running 10 to 500 units. Month to month, no lock-in.
The founding insight
At enterprise scale, revenue management is a function. Everywhere else, it’s a habit.
At Vacasa, revenue management was a system. Dedicated revenue managers, weekly cadence, comp set monitoring across every market, event calendaring six months out, gap-fill rules written down, length-of-stay architecture built deliberately. The work happened the same way every week regardless of who was at the desk. Quality did not drift as the book grew.
Step outside enterprise and the picture inverts. The operators running 10 to 500 units who would benefit most from systematic revenue management can’t afford the function. A senior RM costs $80K to $120K. A revenue director runs $150K and up. A small-portfolio operator can’t carry that on the P&L, so they don’t hire it. The pricing tool gets purchased, lightly configured, and called a strategy. The work that should run on a weekly cadence becomes a quarterly afterthought, and the math leaks for years before anyone names the problem.
That gap, between what works at scale and what most operators can afford to run, is the most expensive gap in this business. Pacer exists to close it.
How Pacer works
Pricing tools optimize one layer. Pacer runs the whole revenue stack.
PriceLabs, Wheelhouse, and Beyond move the nightly rate against demand, and they do it well. Pacer runs on top of them. The rate is one layer. Above it sit fee architecture, length-of-stay logic, minimum-stay rules, gap fills, channel mix, event calendaring, and owner-ready reporting.
We built the system that runs those layers. Proprietary data infrastructure that pulls from every client’s PMS and pricing tools. AI that flags what needs attention across every portfolio, every morning. And the Pacer Portal, where operators see their own performance live. Dedicated revenue managers work on top of that system, applying judgment where it matters.
The result is enterprise-grade revenue management that gets better and cheaper to deliver with every portfolio we add.
Leadership
The people who run the function.
Pacer is led by an operating team with deep credentials inside enterprise hospitality and revenue management. The same group reviews every book, every week.
Jon Latorre
CEO and Founder
Early Vacasa team member
Vacasa
Helped scale Vacasa from 600 to 44,000 units across 16 countries, leading a 55-person team managing $2B+ in revenue across 100+ acquisitions. Founded Pacer to bring that enterprise revenue playbook to independent operators.
Justin Molliconi
Head of Revenue Management
Eighteen years revenue leadership
Vail Resorts · Inspirato
Eighteen years of revenue management experience inside enterprise hospitality. Came to Pacer from Vail Resorts and Inspirato where he ran pricing strategy across luxury and resort portfolios. Leads Pacer’s revenue management team and pricing strategy across a national book in fifty-plus markets.
Shaugnessy Fish
VP of Client Success and Partnerships
Nine-plus years STR portfolio strategy
VTrips · Seabrook Cottage Rentals
Former Director of Revenue Management at VTrips, with nine-plus years across short-term rental from reservations through portfolio-level pricing strategy. Owns the client experience at Pacer, from onboarding through every stage of the relationship, and leads key industry partnerships.
Keagan Dunn
Head of Finance
Finance operations and strategy
Expedia · Chinook Capital
Investment banking plus operating finance at Expedia. Built Pacer’s financial engine for capital-efficient growth. Owns finance operations, billing, and capital strategy, and works alongside the CEO on partnerships and company strategy.
What we believe
How we work, and what we will not do.
Four operating principles that decide who Pacer is a fit for, and who it is not.
Tools are powerful. Revenue management is the layer above.
PriceLabs, Wheelhouse, Beyond, KeyData, and AirDNA are all real assets. We run on top of them every day. None of them, alone, is a revenue strategy. The judgment about which lever to pull, when, and against which signal is the job. That judgment is what Pacer ships.
"Set it and forget it" is not a Pacer fit.
Revenue management is a weekly discipline. If an operator wants pricing on autopilot, they should buy software and stop there. The clients who win with us are the ones who want active management, weekly cadence, and reporting they can put in front of an owner.
We never contact your homeowners.
Owner relationships are the most valuable thing a property manager owns. We equip the PM with the data, the narrative, and the owner-ready reporting to lead those conversations. We never reach past the PM to talk to the homeowner directly. Not now, not ever.
Same-store methodology on every claim.
Every RevPAR or revenue lift we publish is same-store, year over year, adjusted for blocks. The methodology lives in the footnote on every case study. If a prospect cross-checks against their own KeyData dashboard, the math has to hold.
Month to month. No lock-in. We earn the renewal every month.
No long-term contracts. Start with a free portfolio audit and see exactly where your revenue is leaking before you commit to anything.