New Name, Same Expertise: Why We Became Pacer
STR Consulting was good.
Pacer is better. Here’s why.
If you’ve been with us for a while, you probably knew us as STR Consulting—straightforward, descriptive, and… completely forgettable.
We realized that while we were delivering industry-leading revenue management solutions, our brand didn’t match the caliber of our work. STR Consulting described what we do but didn’t differentiate us in a crowded industry.
So, we made a change. We became Pacer. And here’s why it matters.
Why the Name "Pacer"?
In the short-term rental industry, pace is one of the most important key performance indicators (KPIs) property managers track. It tells you how your bookings and revenue stack up over time and whether you’re ahead of or falling behind the market.
For us, that meaning is everything.
We don’t just help property managers keep up—we help them set the pace. We’re not here to follow industry trends; we create them.
Why STR Consulting Didn’t Cut It
No Distinct Brand Identity
The name STR Consulting was generic, blending in with countless other service providers. When you typed it into Google, you got a sea of "STR consultants"—none of which were us.
Limited Perception
We aren’t just consultants—we’re partners, problem solvers, and revenue architects. The old name boxed us into a category that didn’t fully reflect our expertise.
No Room for Growth
We’re already doing far more than consulting—we manage revenue, optimize entire portfolios, and soon, we’ll be rolling out proprietary tools and automation. Pacer gives us the space to expand.
Building a Brand as Strong as Our Results
Once we had the name, we knew we needed a brand that could keep up with it—something bold, modern, and built to stand out. So, we went to the amazing creatives at Leaubeau Brand Studio to turn our vision into something iconic.
The result? A sleek, confident, and high-performance brand identity that reflects exactly who we are: the team that keeps STR operators ahead of the market.
Leaubeau helped us create more than just a logo—they built a visual system that speaks to leadership, optimization, and momentum, just like the work we do every day.
What’s Changing?
The Name & Identity – We now have a brand that truly stands out in the industry.
Our Growth Plan – Pacer allows us to expand into automation, technology, and bigger services.
Our Commitment to Excellence – We’re the same team of revenue management experts, but now, we have a brand that reflects our market leadership.
Welcome to Pacer.
If you’re ready to stop following the market and start setting the pace, we’re here to make it happen.